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Key takeaways
- Match fees with completed work and the contract's remaining obligations.
- Separate professional service economics from placement fees and adjustments.
- Support transferable goodwill with evidence beyond cash receipts or contacts.
Define the business before combining its income
A placement agency and a professional care-management practice may serve similar households through different business relationships. Identify which activities, entities, contracts and assets are included in the valuation. The segment overview explains the distinction. A shared market label does not make all fees equivalent.
Write down who owes each fee, the event or work that earns it and the resources required to deliver the service. Keep placement referrals, hourly work, service packages and other activities visible. A summary that groups them together can hide both a strong service line and an obligation that has not yet been completed.
The assignment also needs a defined interest and date. IRS guidance identifies those questions for its appraisers. (Source: IRS valuation guidance) It does not establish the sale price of a local practice. Use the actual business scope when evaluating the method and its supporting earnings.
Read the fee agreement before interpreting the receipt
For professional work, compare the signed agreement with the service record and the amount collected. A retainer may have terms that differ from an hourly invoice or a monthly package. Do not choose the accounting or valuation treatment from the label on a bank deposit.
ALCA standard 20 addresses written service scope, fees, billing terms and retainers or deposits. (Source: ALCA standards, PDF) That is an association framework, not a national accounting rule or evidence of Jason's membership. Review the actual terms with the appropriate advisers.
List the completed work, remaining balance, open questions and who will provide any further services. Keep these records at a consistent cutoff. An invoice issued after the review date may describe earlier work; a deposit received before that date may pay for work that has not yet occurred.
Worked example: a deposit is not all completed-service income
Consider a fictional professional-services contract with an $18,000 deposit covering 90 hours at $200 per hour. Under the stated terms, fees are earned only as authorized work is completed. At the valuation date, records support 45 completed hours. Assume there are no other charges, credits or refunds in this example.
| Fictional contract at the cutoff | Calculation | Amount or work |
|---|---|---|
| Deposit received | 90 hours × $200 | $18,000 |
| Supported completed-service fees | 45 hours × $200 | $9,000 |
| Unused contractual balance | $18,000 − $9,000 | $9,000 |
| Work represented by that unused balance | 90 hours − 45 hours | 45 hours |
The receipt is twice the supported completed-service fees at this cutoff. The remaining $9,000 is tied to the stated contract and unfinished work. Treating all $18,000 as completed-service income would erase that distinction.
These are invented terms and amounts, not a market rate or a universal revenue-recognition rule. The example includes no operating costs and therefore calculates no profit. It makes no actual refund decision or automatic price deduction. The financial and legal reviewers must determine the treatment of real contracts and how balances and work pass between the parties.
Carry the cutoff through the earnings analysis
Reconcile the contract schedule with the books instead of replacing one unsupported number with another. Ask the accountant to identify how advance receipts, completed work and adjustments were recorded. Show any proposed change and its supporting evidence. Keep the original result available so another reviewer can follow the bridge.
IRS recordkeeping guidance describes source documents that support business entries. (Source: IRS supporting records) It does not decide how a particular professional retainer should be valued. The agreement, completed work and applicable accounting treatment still need review.
Repeat the cutoff check across material service packages, including changed or disputed engagements. A clean example does not prove every balance is correct. The aim is a supported earnings measure, with the scope of the review stated. It is not simply a larger total of deposits collected near the sale date.
Analyze placement fees on their own terms
For placement activity, identify the agreement, permitted fee, qualifying event and later adjustments. Do not import the professional retainer example into a different referral contract. The diligence guide follows placement records through the event and final balance; this page uses those findings to assess earnings.
Washington's referral chapter, checked September 8, 2026, includes defined activities, exemptions, agreement-record duties and limits on exclusive arrangements. (Source: RCW 18.330) Keep its scope distinct from other states and professional practices. A contract in the file does not by itself establish that every proposed fee or arrangement is permitted.
ALCA's standards also limit referral-fee arrangements and require separate operation of a related referral-fee business within their scope. Confirm the planned structure before accepting savings from shared staff, websites or referrals. A valuation should not rely on a combined business model whose required boundaries have not been reviewed.
Test the business evidence behind transferable goodwill
A contact database can contain old inquiries, completed cases, current clients and people who requested no further service. Count those groups separately. Size alone does not show the ability to earn future fees. Review the rights to use the data and the actual process that turns an inquiry into permitted, completed work.
The referral concentration guide helps distinguish introductions from payer relationships. Examine whether the continuing team maintains the relevant contacts and can deliver the expected work. Keep client choice visible. A founder's introduction is useful context but not a guarantee that future engagements belong to the buyer.
For valuation, ask which facts support ongoing business at the review date and which belong to a growth scenario. Explain why a relationship, brand or process may contribute to earnings. Avoid adding a separate goodwill figure without explaining its relation to the earnings-based conclusion; a label alone does not establish another asset value.
Keep professional capacity inside the earnings measure
Review the work required to earn the fees, including notes, coordination, follow-up and management. Some necessary work may not be separately billable. A high billed-hour figure can still require substantial supporting time. Compare the service commitments with the team's actual capacity and relevant qualifications.
Use the owner replacement guide to identify duties performed by the founder. State which work the buyer intends to do and what other cover is needed. Removing compensation from the accounts does not establish that the business can provide the same services with fewer resources.
Keep planned changes separate from work already supported. A different software system, higher fees or additional staff may affect future results, but each needs evidence and cost. The valuation should explain whether the selected earnings measure reflects an owner-operated practice or a business with funded professional and management cover.
Match the value method with the terms and balances
The earnings-measure guide helps define the result before discussing a multiple. Ask what costs remain inside it and how the review treats unfinished work. A comparison based on gross collections may not be useful for a practice analyzed through adjusted earnings.
Request the date, service model, scale and financial definition behind any proposed market comparison. Check whether the price included cash, old receivables or contingent payments. A transaction with continuing founder services may differ from an immediate exit. Explain those differences rather than assigning an unsupported premium or discount.
With fee timing and continuing work defined, use the method-suitability guide to identify usable inputs and missing records. It explains why an income, market or asset approach needs support beyond the service label. Unresolved rights remain visible in that review.
Review receivables and advance balances separately from the earnings measure. Specify which party receives cash and who performs remaining work. The same figure may appear in several schedules for different reasons, but the final value and deal explanation should make its treatment clear and avoid an unexplained second charge.
Prepare a reviewable indication and a separate offer discussion
Use the seller document guide to organize agreements, service totals, financial records and proposed adjustments. Stage sensitive access through the authorized process. A valuation exercise does not require publishing client details or granting every prospective buyer unrestricted access to old case files.
Ask the reviewer to state the interest, date, method and limitations in plain language. Separate evidence of the existing business from plans to improve it. List the questions that could materially change the conclusion and the source needed to resolve each one.
The valuation process should explain how completed work, continuing capacity and supported relationships contribute to the indication. An offer then adds its own payment timing, seller duties and conditions. Keeping those discussions connected helps both parties understand the proposal without treating prepaid cash or future client decisions as guaranteed profit.
Frequently asked questions
Does a retainer balance increase the practice's value?
First read what the contract requires and how much work has been completed. An advance receipt may be paired with remaining services or refund questions. Its treatment in earnings, transferred balances and price needs a consistent review of the actual arrangement.
Can placement and care-management income be valued together?
Identify each business line and the structure that permits it to operate. Separate fees, adjustments, staff and necessary shared costs before combining a financial result. Law and relevant professional standards may limit the proposed integration, even when common ownership is planned.
Is a large contact list evidence of goodwill?
It may be one business asset, but its size does not show active demand, lawful use or future client choice. Review documented inquiries, completed engagements, supported fees and the continuing team's relationships. Do not treat every old contact as recurring business.
Can all founder compensation be added back?
Identify the work that must continue and its required skills, time and cost. A buyer may perform some duties or need replacements. The earnings measure should make that role clear rather than assume the founder's departure removes necessary professional and management work.
What is the first step in valuing this business?
Define the entity, services, interests and date being reviewed. Reconcile financial results with contracts and completed work, then list open obligations. Ask the reviewer to explain the chosen earnings measure and method before discussing a multiple or proposed sale price.
Sources
Sources are dated to distinguish current guidance from earlier publications. They support the identified facts; the transaction questions and examples are educational analysis.
- IRS: Internal Revenue Manual 4.48.4, Business Valuation Guidelines (2020 guidance, reviewed 2026). Retrieved September 8, 2026.
- IRS: What kind of records should I keep? (2026 retrieval). Retrieved September 5, 2026.
- Washington RCW 18.330: elder and vulnerable adult referral agencies (2011; 2025 amendment; current compilation). Retrieved September 5, 2026.
- ALCA: Code of Ethics and Standards of Practice, 2024 revision (2024). Retrieved September 5, 2026.
- ALCA: client identity, service continuity and practice sale standards (November 2024 revision). Retrieved September 8, 2026.